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How it works

From measuring to proof, in four steps that repeat every week.

Citable doesn’t stop at writing articles. It measures what AI tools say about you, works out why they recommend someone else, acts on it for you and then checks whether it worked. Here is every step, what Citable does and what you decide.

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How Citable works

From “does AI recommend me?” to “it worked”, every week.

Citable isn’t just an AI article writer. It measures what AI tools say about you, works out why they recommend someone else, acts on it for you and then checks whether it worked.

Getting started

A few minutes to set up, then it runs on its own.

No keyword spreadsheets and no prompts to write. We read your site and propose the rest; you edit it.

  1. 1

    Your website

    Paste your URL. We read your site to understand what you offer.

  2. 2

    Competitors

    We propose the brands AI already names in your market. Keep, add or remove them.

  3. 3

    Questions

    We propose the questions your buyers ask AI tools, in your language and country.

  4. 4

    First check

    The first measurement starts right away, with a technical check of your site.

Connect when you’re ready (all optional)

  • Your CMS

    WordPress, Webflow, Framer, Shopify, Ghost, Notion or a webhook, to publish articles.

  • Your inbox

    Gmail or Outlook, so outreach emails go out from your own address.

  • Visits

    A cookieless script, or Google Analytics 4, to count visits from AI.

  • Search Console

    Read-only, to find pages that almost make it.

Step 1Measure

See if AI recommends you, and who it recommends instead.

Every week we ask ChatGPT, Gemini, Perplexity, Google’s AI Overviews and AI Mode the questions your buyers ask, several times each. You see how often the answers name you and link to your site, next to your competitors, as a likely range rather than a guess. We only say “up” or “down” when the change is bigger than the normal wobble.

In the appDashboardSearchesCompetitors
You next to your competitorsYour share of AI recommendations, week by week.
Question by questionHow often each answer names you and links to you.

Citable does

  • Reads your site and suggests your competitors and the questions your buyers ask
  • Asks 15 to 60 questions (by plan) several times in each AI tool, every week
  • Keeps every answer, with the brands it names and the pages it cites

You decide

  • Which questions and competitors to track
  • Which countries and languages matter
Step 2Understand

Find out why AI picks someone else, question by question.

Open any number and read the AI’s answer. We point out the questions your competitors win, the sites AI trusts when it answers, what it says about you (and where it’s wrong) and anything on your site that stops AI crawlers from reading it.

In the appSearches › AnswersSourcesWhat AI says about youSite audit
  • Questions your competitors win

    Where AI recommends others and not you, with a suggested action.

  • The sites AI trusts

    The third-party pages behind each answer: reviews, lists, forums, press.

  • What AI says about you

    Facts about your business, checked against your own brand data.

  • Can AI read your site?

    34 technical checks every week, from robots.txt per AI crawler to text without JavaScript.

Citable does

  • Ranks the questions you lose, starting with the ones you can win
  • Lists the pages AI cites and the brands they name
  • Checks AI’s claims about you against your brand facts
  • Runs a technical audit with fixes for your platform

You decide

  • Which gaps to go after first
  • Your brand facts: what’s true about your business
Step 3Act

Act on it, mostly on autopilot, with a window to say no.

Every gap becomes a concrete task in Actions. Citable writes sourced articles in your voice and publishes them to your CMS, improves pages you already have and emails the sites AI cites. Nothing goes out without a review window you can use to stop it.

In the appActionsArticlesMentionsGoogle Business Profile
  • Articles that publish themselves

    Sourced and in your voice, published to your CMS after a 3-day window, at most one a day.

  • Better pages you already have

    A direct answer, FAQ or TL;DR added to your key pages, with a backup and 7 days to undo.

  • Outreach to the sites AI cites

    We find the author and draft a personal email that goes out from your inbox. LinkedIn too.

  • Directories and Google profile

    The directories you should be on and, for local businesses, your profile next to the top 3.

Autopilot, with safeguards

  • Zero verification errors to publish
  • You approve the first 3 by hand
  • 3-day window with a “Don’t publish” email
  • At most one a day
  • Undo for 7 days
  • Pause or drafts only, anytime

Publishes to

  • WordPress
  • Webflow
  • Framer
  • Shopify
  • Ghost
  • Notion
  • Webhook
  • Next.js
  • GitHub
  • Contentful
  • Sanity
  • Strapi
  • Storyblok
  • Medium
  • Zapier
  • Make

Citable does

  • Plans articles from measured gaps and real search demand
  • Writes, fact-checks and publishes them to your CMS
  • Proposes and applies improvements to your existing pages
  • Researches each cited site, drafts the email and sends it from your inbox

You decide

  • Autopilot, or review before anything goes out
  • You approve the first ones by hand; after that, a window to stop anything
  • Pause everything with one click
Step 4Check

Check that it worked, with data, not promises.

The next week we ask the same questions again. Each published article tells you which AI tools cite it and since when, and how many visits arrive from ChatGPT, Perplexity and others. Every Monday you get a summary; agencies get a report with their own brand for each client.

In the appArticlesVisits from AIClient report
  • The effect of each article

    Which AI tools cite it since it went live, and the visits it brings.

  • Visits from AI

    Visits from AI assistants and where they land, counted without cookies.

  • A report anyone understands

    What went up, what went down and what hasn’t clearly changed yet.

  • Agency mode

    A monthly email to each client with your logo, and a read-only link.

Citable does

  • Measures again every week, with the same rules
  • Links each change to what was done that week
  • Sends the Monday summary and, for agencies, monthly client reports

You decide

  • Who gets the reports
  • What to do next, with the next suggestions in hand
Every week

What Citable does for you while you do something else.

A normal week on autopilot. You get an email when something needs you, and you can step in at any point.

  1. Monday, earlyMeasure

    We measure

    Your questions in every AI tool on your plan, plus a technical check of your site.

  2. Monday morningCheck

    We tell you

    An email with what changed, what we did and what needs you.

  3. Every morningUnderstand

    We suggest

    Up to three ideas a day, ranked by impact: an article, a page fix or a technical fix.

  4. During the weekAct

    We write and publish

    Approved articles and page fixes are written, checked and published, at most one a day after their window.

  5. During the weekAct

    We reach out

    Personal emails to the sites AI cites, from your inbox, on weekdays and in office hours.

  6. Every monthCheck

    We report to your clients

    For agencies: a monthly report with your logo, sent to each client.

  7. Next MondayCheck

    We check

    The same questions again: what went up, what went down and what hasn’t clearly changed yet.

Citable at workstudio-norte.comExample data
  1. MeasuredMon 05:0012 questions in 6 AI tools: 216 new answers
  2. SuggestionMon 07:10Kobalt Digital is ahead in ChatGPT for “Framer agencies with ecommerce experience”
  3. EmailMon 09:00Weekly summary sent to 2 teammates
  4. ArticleTue 10:20“Framer or Webflow for a startup website?” checked: 0 errors, every figure sourced
  5. OutreachWed 11:05Email to the editor of a clutch.co list scheduled: it goes out in 48 h unless you stop it
  6. PublishedFri 09:00Article published to Webflow after its 3-day window
  7. CheckedMon 05:00ChatGPT now cites the article · citation rate: up 3 points
Activity log of the demo account. Studio Norte and its competitors are made up.
You stay in control

Autopilot by default, never without a way out.

Articles, page improvements and outreach all work the same way. Pick how much Citable does on its own, per site, and change it whenever you like.

  • Autopilot

    The default. You approve the first ones by hand; after that each item goes out after a review window, with an email to stop it.

  • Review before it goes out

    Citable prepares everything and waits: articles arrive as drafts in your CMS, and emails wait until someone on your team approves them.

  • Pause

    Stops everything for a site in one click. It also pauses itself if your CMS or inbox fails.

FAQ

Questions about how it works

What people ask before they start. If something’s missing, write to us.

Write to us
Is Citable just an AI article writer?

No. Articles are one of the things it does. First it measures whether AI tools recommend you and why they pick someone else; then it acts in several ways (articles, improvements to your existing pages, outreach to the sites AI cites, directories and your Google profile); then it checks, with the same questions, whether anything changed.

What do I have to do each week?

Nothing, if you leave autopilot on. You approve the first articles and emails by hand so Citable learns what you like; after that each one goes out after a review window, and you get an email you can use to stop it. You can switch to reviewing every item, or to drafts only, at any time.

How long until I see results?

The first measurement starts as soon as you add your site: one answer per question and AI tool in minutes, the rest a little later. After that it repeats every Monday. AI tools take weeks to pick up new pages, so judge changes over a few weekly checks: we only call it “up” or “down” when it’s bigger than the normal wobble.

Which AI tools do you check?

ChatGPT, Gemini, Google AI Overviews, Google AI Mode and Perplexity on every plan; Business adds Claude, and Grok is an add-on. Each question is asked several times per tool every week, because AI tools rarely give the same answer twice.

Do you promise I’ll be recommended?

No, and nobody honestly can. We show where you’re missing, act on the gaps you can win and show you, with a likely range, whether anything changed. If a change is within the normal wobble, we say “no clear change yet”.

Do you buy or swap links?

Never. No paid links, link exchanges, blog networks or fake reviews. Outreach is a personal email to the author of a page AI already cites, asking them to consider you on the merits.

More questions?We reply ourselves, usually the same day.
Start today

See what AI says about you, then fix it.

Add your site, your competitors and your questions for free. The trial starts when you want weekly measurement and articles.

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